October 26, 2021


Travel-Lickin' Good

Brazil’s JHSF Buys Como Miami Beach front Resort, Programs Fasano

JHSF's Fábio Auriemo with Como Metropolitan Miami Beach hotel (Susan Gale Group / One Sotheby’s International Realty)

JHSF founder Fábio Auriemo with Como Metropolitan Miami Beach lodge (Susan Gale Group / One Sotheby’s Worldwide Realty)

An affiliate of Brazilian developer JHSF purchased the Como Metropolitan Miami Seaside hotel, with options to renovate and manufacturer the house a Fasano, The True Offer has acquired.

The purchase marks the developer’s first acquisition in South Florida.

A Como Resorts and Resorts affiliate marketed the oceanfront 74-critical assets at 2445 Collins Avenue for $70 million to an affiliate of JHSF Global.

At about $946,000 for each key, the sale signifies just one of the most costly lodge deals to near since the pandemic commenced.

The Art Deco lodge, designed in 1939, was previously named the Traymore Resort, and was earlier renovated with interiors by Italian designer Paola Navone. The resort features a beachfront swimming pool, a rooftop hydrotherapy pool, and the Traymore by Michael Schwartz restaurant and bar.

The Susan Gale Group with A person Sotheby’s Global Realty brokered the sale, representing the purchaser and vendor. The off-market deal was all money, in accordance to Gale.

Gale mentioned the purchaser plans to renovate and brand the assets as a Fasano, a luxury hotel operator below the JHSF umbrella. She claimed the offer exemplifies the current development in the luxury resort industry in Miami, as more substantial-conclude intercontinental brand names extend into the area. Aman, Waldorf Astoria and other individuals all have new initiatives in the functions.

Fasano founder Rogério Fasano offered a portion of his company to JHSF in 2014, the Wall Avenue Journal formerly described. Fasano opened its initially area in New York Town final yr, a non-public household club called Fasano Fifth Avenue that overlooks Central Park.

Fasano’s 1st U.S. outpost was originally planned to be developed at the Shore Club hotel in Miami Seaside. But HFZ Capital Team, the proprietor of the historic house, ultimately canceled the luxury resort-apartment task in 2017 due to slow income.

Gale stated JHSF and Fasano have been looking for a new place in Miami Seaside for years. Fasano has 11 hotels and 23 eating places all over the world, according to Fasano’s web-site.

The lodge broker said her group is receiving dozens of phone calls a 7 days for potential buyers on the lookout for oceanfront hotels, even in August, which is typically the “worst time of the 12 months.”

Leisure motels, specifically these on the beach front and fronting the drinking water, have experienced a boom in organization subsequent a sluggish period made by pandemic-related shutdowns in other elements of the region.